Publisher quality scoring
Some placements earn their clicks. Some manufacture them.
On display and network campaigns you buy traffic from thousands of sites and apps you never chose by hand. Maddet keeps a running quality score for each one, so the sources that consistently send junk stand out from the ones that send buyers.
Display - Remarketing
How placements are scored
Judged on a track record, not a single bad day.
History over snapshots
Each placement's score is built from its traffic over weeks. One odd afternoon does not condemn a good publisher; a steady pattern does.
Decline alerts
When a previously healthy source starts slipping, it is flagged as declining before it crosses into the exclusion band.
Exclusion with evidence
Chronically low-quality sources are listed for exclusion with the invalid click counts and patterns that put them there.
What feeds the score
Signals specific to placements.
- Share of clicks scored invalid, over time
- Accidental-tap patterns on mobile layouts
- Instant bounces and zero-scroll sessions
- Click-to-conversion ratio against campaign norm
- Data center and proxy share of traffic
- Sudden volume changes without matching engagement
Exposure estimate
Your placement list is longer than you think. Some of it is working against you.
Enter what you spend on paid media each month. The slip shows the range typically lost to invalid traffic at that level. The audit replaces the range with your real figure.
- Lower band (7.000000000000001%)
- ₹35,000
- Typical (14.000000000000002%)
- ₹70,000
- Upper band (22%)
- ₹1,10,000
- Typical, over 12 months
- ₹8,40,000
This is an illustrative estimate based on typical invalid-traffic rates, not a live scan of your account. Connect your account for your actual numbers.
Swap the estimate for the real figureGet a free traffic audit